Strategic Partnership Designed To Provide Performance Nutrition to Athletes Worldwide

Kailua-Kona, Hawaii (October 14, 2005) PowerBar, a division of Nestlé S.A., and the World Triathlon Corporation (WTC), owners of the Ironman brand, today announced an exclusive, three-year global sponsorship agreement at the pre-race press conference for the October 15th Ford Ironman World Championship. The deal designates PowerBar as the Official Global Energy Bar and Energy Gel Sponsor from 2006 through 2008 for all international Ironman qualifying events, the Ironman 70.3 series, and the Ford Ironman World Championship.

For PowerBar, the partnership with the world’s leading sports consumer brand marks the company’s first international sports marketing deal. This strategic alignment will further Nestlé’s goal of achieving worldwide leadership in the rapidly-growing sport nutrition category. Through the agreement, PowerBar will leverage the international Ironman programme as a platform for its sports nutrition education initiatives and will support the sponsorship via advertising, promotions and sports marketing. PowerBar® Performance energy bars and PowerBar® PowerGel® energy gels, endorsed as Official Product of Ironman, will be on-course at more than 40 Ironman events in more than 17 countries each year to deliver essential sports nutrition to Ironman competitors.

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